Celoxica and Philips TASS Team to Accelerate ESL Adoption in Europe; Combines Celoxica ESL Technology With Philips TASS Services and Know-How
OXFORDSHIRE, England—(BUSINESS WIRE)—Feb. 28, 2006—
Celoxica (LSE:CXA) today announced a European technology
partnership with Philips TASS, a Philips company providing technical
software services and solutions. Both companies have a history of
partnership and close collaboration, and this announcement adds
momentum to the growing adoption of electronic system level (ESL)
design across Europe.
With Gartner Dataquest predicting double digit growth for the ESL
design and synthesis market, Celoxica and Philips TASS are joining
forces to provide solutions for designers who are moving to the
electronic system level. Initially the companies will focus on
designers of programmable logic and programmable SoC devices. Celoxica
will provide the ESL design tools, IP and boards; Philips TASS will
provide the design services capability, ESL methodology and technology
transfer competence.
"For many years we have been using Celoxica's ESL technology to
deliver internal consulting projects," said Tiny Henst, Business Unit
Manager at Philips TASS. "With the fast growing interest in ESL, we
can provide this type of service to external customers where we can
leverage our experience, relationship with Celoxica and strong
European base."
The design complexity ESL addresses used to be rare but now
represents the mainstream, and the Semiconductor Industry Association
(SIA) roadmap forecasts a relentless increase in design complexity.
ESL uses methodologies and tools that raise the level of design
abstraction from logic to algorithm or design behavior (usually
described using the C, or a C-based programming language). The growth
of ESL technology is enabling software algorithms to run faster and
speeding design of very complex electronic products with lower risk
and at a lower cost.
"Until recently Europe and the US have lagged behind Japan in
their adoption of C-based ESL design technologies," said Sandeep Ram,
vice-president of EMEA sales for Celoxica. "This situation is changing
fast and by teaming up with Philips TASS we will drive ESL in key
markets and application areas."
Celoxica and Philips TASS will be exhibiting at the forthcoming
Design Automation and Test in Europe (DATE) event, March 6th - 10th,
Munich, Germany, and then at the April 12th Bits and Chips event in
Eindhoven, Netherlands.
About Celoxica
A leader in electronic system level design (ESL), Celoxica is
enabling the next generation of advanced electronic products by
producing tools, boards, IP and services that turn software into
silicon. Celoxica technology raises design abstraction to the
algorithm level, accelerating productivity and lowering risk and costs
by generating semiconductor hardware directly from C-based software
descriptions. Adding to a growing installed base, Celoxica provides
the world's most widely used C-based behavioral design and synthesis
solutions to companies developing semiconductor products in markets
such as consumer electronics, defense and aerospace, automotive,
industrial and security. Celoxica is a publicly traded company on the
Alternative Investment Market of the London Stock Exchange under the
symbol CXA. For more information, visit: www.celoxica.com.
About Philips TASS
Philips TASS B.V. is an independently operating company created by
Royal Philips Electronics N.V. that is specialized in technical
(embedded) software. For more than 27 years Philips TASS has been
developing technical software in electronic products, in medical
equipment, in communication equipment and for high tech industrial
equipment. Its 250 employees in the Netherlands and Belgium are active
in the areas HW/SW interfacing, integration & testing and remote
services. Philips TASS offers its expertise as project or as flexible
Staffing.
For more information about Philips TASS:
www.tass.Philips.com/aboutus.
Celoxica and the Celoxica logo are trademarks of Celoxica Holdings
plc. All other brand names and product names are the property of their
respective owners.
Contact:
Celoxica Ltd.
Jeff Jussel, 512-795-8170
Email Contact
or
VitalCom Marketing & PR
Lou Covey, 650-366-8212
Email Contact
or
Neesham PR
Peter van der Sluijs, +44-1442-879-222
Email Contact
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